Private Equity Expertise | Entrepreneurial Spirit | Family Office Values

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Private Equity Expertise
Entrepreneurial Spirit

Growth Mentality

Investing in Exceptional Companies

Crux Capital’s core mission is to invest in and grow consumer and services companies. We focus on partnering with a select number of high-quality businesses and working with management teams to build value over the long term. Our team comprises seasoned professionals with deep operational and investment experience in the consumer and services sectors. The firm’s limited partners are successful entrepreneurs, family offices, and the principals of Crux Capital. Importantly, as a privately funded enterprise, we are not constrained by traditional private equity limitations pertaining to deal structures or artificial holding periods. Instead, we implement strategies to build and unlock value over time in partnership with company management.

Proven Track Record of Partnering with founders and management to Scale

Crux Capital invested in HTeaO in December 2022

They are real partners. We work together on a daily basis as we grow to 500 or 1,000 stores. I think it’s wise for me to gain partners who have been down that road before. This partnership was a carefully orchestrated alignment of interests between every single party.
— Justin Howe, Co-Founder and CEO of HTeaO

Consumer Sector

At Crux Capital, we have a successful history of transforming consumer companies. Our deep industry knowledge and operational expertise allow us to identify opportunities for growth and value creation in the consumer market. Whether it's through leveraging our extensive network or improving operational efficiency, we work with our portfolio companies to help them reach their full potential.

services sector

Crux Capital is passionate about investing in companies in the services market. We understand the challenges and opportunities in this industry and use our operational expertise to help our management teams succeed. Whether it's through implementing best practices or expanding into new markets, we work closely with our portfolio companies to drive long-term value and growth.

Get in touch with us to set up a call or meeting to inquire whether our firm is the right partner for you.